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Simplicity Scales, Complexity Fails

We fix the manual work
your team shouldn't be doing.

One task at a time. Using the tools you already pay for. No big upfront.

Team experience from ASDA, ASOS & Perfect Ted
Particular depth in HR & back-office
Retained hours, no big upfront

Is this for you?

We work with scaling businesses, sector-agnostic, on a retained engagement. Here's the shape.

We're probably a fit if…

  • You're scaling and your default growth lever is hiring more people.
  • Your team knows what tools are, but you haven't built internal capability to wire them together.
  • The work that's slowing you down is repetitive, rules-based and admin-heavy.
  • HR, back-office or operations work especially.

How the engagement works

We work on retained hours each month, on a fixed-length contract. You decide what we work on. There's no big upfront, no scope document, no surprise invoices.

If we're not a fit, we'll say so on the first call. We'd rather not start than start poorly.

Honest about AI

Most of this work doesn't need AI. It needs to do the same thing the same way, every time. We build that. Where AI genuinely helps, we use it. Where it doesn't, we say so.

Built on what you already pay for

No rip-and-replace. We wire Zapier, Make, Google Apps Script and the tools you already use into your existing setup, so it finally works together. If it has an API, we can plug into it.

Fixed hours, no big upfront

A set number of hours each month on a fixed contract. You pick what we work on first. No long sales cycle, no scope document, no surprise invoices.

How we work

One thing at a time. We start with whatever's costing your team the most time and work down the list from there.

1

We start with the slowest thing

We look at where your team is spending time on work a person shouldn't have to do. We pick the one that's costing you the most and scope a fix.

2

We automate it

Built with the tools you already use — Zapier, Make, Google Apps Script. Everything we build is documented and yours. If you ever leave us, you take it with you.

3

Then we can build software, if you want

When the automation hits its ceiling — too many edge cases, or the oversight is taking more time than the work it saved — we can build software that fits how your business runs. Only if and when you want it.

Proven Enterprise Experience

Experience at Industry Leaders

Our team brings deep experience from working with some of the UK's most recognizable brands.

ASDA

ASDA

UK's second-largest supermarket chain

Retail

Data Science, Product Management and Site Optimisation

ASOS

ASOS

Global fashion e-commerce platform

Fashion & E-commerce

Data Science

Perfect Ted

Perfect Ted

Premium tea brand & lifestyle company

Consumer Goods

AI and Automation

3+
Major Brands
15+ Years
Combined Experience
Enterprise
Scale Projects

Want that same experience working on your business?

Talk to us

Some real engagements

Two pieces of work we've delivered, with what changed. Clients anonymised under NDA.

UHSP

UK HR Services Provider

Human Resources

Ongoing partnership

Challenge

Manual document creation and client ticket management were consuming significant time. Document generation took 10 minutes per document, summary emails took 10 minutes each, and tracking client requests across multiple channels was inefficient and error-prone.

Impact

80% time reduction
Time Saved
Significant operational savings
Savings
400% increase
Efficiency
AirtableSoftrMake.comDocument APIs
"The automation has transformed how we serve our clients. What used to take hours now happens in minutes."
Operations Director
UK HR Services Provider
UMA

UK Marketing Agency

Marketing & Sales

Rapid deployment

Challenge

Sales team needed to create invoices on-the-fly at networking events and client meetings. Traditional invoicing systems required returning to office or laptop access, causing delays in billing and lost momentum with prospects. Manual invoice creation took 10+ minutes per invoice.

Impact

90% reduction in invoicing time
Time Saved
Faster cash flow
Savings
900% increase
Efficiency
iOS ShortcutsMake.comPDF GenerationMobile Integration
"Game-changer for our sales team. We can now invoice prospects immediately while the conversation is fresh."
Sales Director
UK Marketing Agency

Got something slow you want a look at?

Talk to us

Where AI fits — and where it doesn't

AI is right for some jobs and wrong for most. Telling you which is which is part of the work.

Most things don't need AI

Invoicing, document handling, moving data between systems, scheduled reports. These need the same answer every time. AI here adds risk where you want reliability.

InvoicesOnboarding & HRScheduled reports

Some things do

Email triage, classification with judgement calls, drafting and summarisation. Work where the answer genuinely changes case by case. Here we use AI.

Email triageClassificationDrafting

We tell you which is which

Even when the answer is the cheaper thing to build. That's the point of asking us in the first place.

No upsellNo hypeYour problem first

Why us

There are people who can build the automations. They mostly don't want to — they'd rather build software at scale and sell it to thousands of customers.

There are people who can build the software. They mostly don't understand automation deeply enough to bridge the gap.

We do both. We go deep on one business at a time. That's the choice, and it's the point.

Tell us what's slow

Tell us about the work your team shouldn't be doing by hand. Connor and James will reply within 24 hours.

Send us a message

Fill in the form and the team will aim to reply within 24 hours.

What happens next

  1. We reply within 24 hours.
  2. 30-minute call to talk about the work.
  3. If we're a fit, we scope a first job together.

Direct Contact

Location

Warwickshire — UK-wide, mostly remote

Response Time

Within 24 hours

Response Guarantee

The team aims to respond within 24 hours. If it's urgent, say so in the message and we'll prioritise.

Prefer to talk directly?

Call Us: +44 7392 829146